12 Real Estate Valentine’s Day Ideas to Spark Some Client Love
Valentine’s Day is just around the corner, presenting a prime opportunity to connect with your clients that you shouldn’t miss. The challenge? Standing out in the sea of generic promotions. But here’s the good news: you don’t need to overthink it.
When it comes to real estate valentines, you don’t need to reinvent the wheel. Simply aim to put your own spin on tried-and-true ideas so that they reflect the uniqueness of your brand. Below are 12 imaginative, simple, and effective ways to market your business with a Valentine’s Day twist that’ll spark some love from your clients—and keep you top of mind long after the flowers have wilted.
1. Remember Those Without a Significant Other
Last year, a reader of The Close, Bruce Parker, commented that for his real estate valentines, he delivered 100 boxes of chocolate to seniors without spouses. I think this is an amazing idea because it reflects everything about what it means to build authentic, caring relationships. I’m willing to bet that the goodwill he built was off the charts!
You can do what Bruce did or mix it up by offering a different gift, like a single red rose, or selecting a different group, like unmarried homeowners or renters. You could even celebrate your clients’ children, who will be made to feel extra special and important.
2. Plan an Afternoon of Pop-Bys
Either the weekend before or after Valentine’s Day, take a few hours to pop by your clients’ homes with a small holiday-themed gift. There are a ton of inspired ideas to choose from—but the best Realtor® valentines express your gratitude while reminding clients that their referrals are “the heart” of your business.
For instance, consider supporting a local bakery by ordering heart-shaped cookies in bags and adding a real estate Valentine’s Day tag. For more ideas, check out The Close’s collation of the best pop-by gifts you can give.
3. Help Local Businesses Spread the Love
Valentine’s Day is consistently one of the top three days of the year for dining out according to the National Restaurant Association. You can show off your local expertise by sharing a list of the best romantic restaurants in your area through your newsletter or social media.
For a creative twist, record an engaging video to attract hyperlocal engagement on Instagram or YouTube. You can also interview restaurant owners about their special menus or ask locals about their favorite date-night spots to really up the authenticity.
Of course, restaurants aren’t your only option—highlighting spas, florists, specialty gift shops, or even a local chocolatier (if you have one) could provide just as much value to your audience.
4. Post Valentine’s Day Real Estate Memes
You know you need to maintain an active social media presence, but it can feel overwhelming at times. One simple and fun way to engage your social media followers—and entertain them during Valentine’s Day—is to post real estate memes. Besides humor, these can be educational and showcase a bit about your business and personality. If you’re a DIY sort of person and can put aside 20 or 30 minutes, you can easily fashion real estate memes with any of the free tools you’ll find online.
It understandably takes a lot to manage your social media presence, so you should consider working with an experienced provider. ReminderMedia, for instance, is one of The Close’s recommended real estate marketing companies—and it can help automate your social media marketing.
5. Share Your Valentine’s Day Plans
Going on the theme of using social media—authenticity rules the day when it comes to posting on these platforms. And what better way is there to show authenticity than by giving your followers a peek into your life beyond real estate and sharing what you’ve arranged for the day in a Facebook post or Instagram Story! Take pictures or make a reel, and encourage engagement by asking others to share their plans and images.
6. Text a Laugh-Provoking Message
Similar to sharing a real estate Valentine’s Day meme, sending a text message with a real estate joke can give someone a moment of levity as they enjoy a chuckle. You could go a step further and tell your joke in a video text message or even make sending one on Valentine’s Day or any other holiday your thing.
You can use one of The Close’s best text message scripts for easy typing. But if a text message isn’t your preference, simply add a dad joke to your email signature line or post it for your followers to enjoy and share!
7. Mail Handwritten Real Estate Valentine’s Day Cards
I know you’re busy, which is precisely why I’m suggesting that you send your clients handwritten cards. As the “opportunity connector” Donovin Lindsay put it, “Unlike the fleeting nature of electronic messages, a physical card serves as a tangible reminder of the time and effort invested in reaching out.” Such care serves as a “beacon of authenticity and connection,” working to strengthen your relationships with your clients.
A bulk box of Valentine’s Day cards is a cheap investment—and sending one with your thanks costs only the price of a stamp. You can use a Thank You note template to make drafting your message a little easier. To make your card especially memorable, create a custom card that includes the photo you took of your clients in front of their new home on the day they closed.
8. Use an E-Card
Then again, if you truly cannot find the time to handwrite cards, you could send an animated e-card, which is always fun to receive! You can use Fiverr to hire a freelancer who will design and create one for you, or purchase a subscription to a platform like JibJab for access its e-cards, shorties, and videos. One of its standout features lets you upload a photo of yourself and insert it into an animated e-card, bringing your character to life as it moves to popular music.
9. Mail Postcards to Your Farm
Postcards are probably one of the most affordable ways to tell someone you’re thinking of them on Valentine’s Day, and there are many ways to use them in your real estate marketing campaign—from sending a colorful Valentine’s Day “Just Sold” to the neighborhood to a general cute Valentine like the one above. Some postcard design and delivery services offer Every Door Direct Mail (EDDM) to ensure your mailers are delivered.
For pennies per card, you can run a lead-generating postcard campaign that sends a touchpoint to your entire farm. If you need help with designs, here are some real estate postcard templates you can use that will help generate leads.
10. Send a Valentine’s Day Real Estate Email
Yes, your list of contacts receives a ton of emails, but there are a number of actions you can take to help make sure that yours stands out. Jay Schwedelson is the founder of GURU Media Hub and the mastermind behind SubjectLine.com (a free subject line rating tool), and during a recent Stay Paid podcast episode, he provided a litany of tactics that agents can use to improve their subject lines and content.
Try two or three of his strategies to craft a real estate Valentine’s Day email to send to your database—and then utilize a platform that handles a/b testing to find which subject lines garner the most clicks.
11. Host a Valentine’s Day Giveaway That’ll Win You Leads and Loyalty
A giveaway can spark engagement while building your database of leads. But here’s the key: don’t just post about it on social media. Maximize your reach by including it in your email newsletter, sending a dedicated email blast, and featuring it on your website.
The best part? There’s an idea for every budget. Here are some creative options to help get you thinking.
| Idea | What’s Included |
|---|---|
 Dinner for Two | Partner with a local restaurant to offer a romantic dinner—negotiate a discount or set menu to make it special. |
| Romantic Date Kit | Put together a cozy package with scented candles, chocolates, a soft blanket, and a romantic-comedy movie. |
| Weekend Getaway | Offer a stay at a charming bed and breakfast or luxury retreat. If a full weekend isn’t feasible, an overnight trip works too. |
| Spa Day for Couples | Provide a couples’ spa experience by teaming up with a local spa for a discounted package. |
| Winery or Brewery Tour | Get together with a local winery or brewery to offer an exclusive tasting experience. |
| Hot-Air Balloon Ride | Award one lucky couple a sky-high romantic adventure they’ll never forget. |
| Theater Night | Score tickets to a movie, play, or concert, and let the winners enjoy a special night out. |
| Couples Cooking Class | Find an in-person or virtual class through a culinary school, local restaurant, or online provider. |
| Professional Photoshoot | Offer a session for couples, families, or individuals with a local photographer. |
| Gift Certificate for an Experience | A candy shop, museum, or unique tour makes for a fun and memorable outing. |
| Customizable Jewelry | An engraved necklace or charm bracelet is always a thoughtful keepsake. |
Whatever prize you choose, make sure your entry process is clear and simple. And don’t forget to check the rules regarding contests and giveaways in your location and on the social media platforms you use.
12. Ship Promotional Items
Depending on your budget, there are hundreds of promotional items you can choose from to let clients know you’re thinking of them, any of which you can add your branding to. VistaPrint can set you up with gifts that won’t break the bank, from pens, notepads, water bottles, dry-erase boards, and canvas tote bags to tech devices like USB drives, charging cables, power banks and pads, and phone stands.
Frequently Asked Questions (FAQs)
How Do You Market for Valentine’s Day?
You can tap into the holiday spirit by running themed real estate marketing campaigns that highlight the emotional side of homeownership. Here are some simple ideas to start with:
- Share heartwarming stories of clients who found their perfect home just in time to start a new chapter together.
- Create engaging social media content, such as polls about dream date nights at home or “love at first sight” homebuying stories.
- Offer Valentine’s Day incentives, like a free home staging consultation or a giveaway for a local romantic dining experience.
- Give your open houses a loving twist with flowers, sweet treats, and Valentine’s Day accents.
These thoughtful touches not only make your marketing more memorable but also help deepen connections with potential clients.
When Should I Start Marketing for Valentine’s Day?
To capitalize on the holiday, start your holiday marketing as soon as you can! While most marketers recommend starting Valentine’s Day promotions four to six weeks in advance, real estate is a different game. If you’re hosting an open house, you can safely extend the theme through the week after. For social media campaigns, client giveaways, and other promotions, even a last-minute push can still drive strong engagement. The key is timing your message so it feels relevant and exciting without getting lost in the holiday noise.
What Sells the Most During Valentine’s Day?
Valentine’s Day is all about thoughtful gestures, making it the perfect time to surprise your clients with a kind touch. Drop off heart-shaped boxes of chocolates, a single red rose, or candles for past clients, or send handwritten cards to your sphere to remind them that you’re always there to help with their real estate needs. A little effort goes a long way in strengthening relationships and keeping you top of mind.
Your Take
I enjoy Valentine’s Day because it’s an extra opportunity to let my wife know what she means to me and how much I appreciate her—and you can do the same with your clients. This year, use one or more of the ideas I’ve suggested above to let them know that you’re grateful for their trust and referrals. If you do something special for them that you’d like to share with others, share it in the comments below.
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