8 Real Estate Facebook Cover Photo Examples That Inspire
Real estate Facebook cover photos are an awesome way to show your brand in style. Facebook gives you some solid space for your cover pic, so treat this spot like your marketing secret weapon. I’ve rounded up some super cool ideas for cover images, tips, and examples of what pops. Check ’em out to help you create your own realtor Facebook cover photo that resonates with your audience, shows your personality, boosts your brand, and scores more leads. Let’s make those potential clients stop scrolling and start connecting—you’ve got this! 
1. Use Eye-catching, High-definition Images to Grab Attention
Let’s chat about branding vibes from Ryan Serhant, the luxury broker and “Million Dollar Listing” star, who is absolutely killing it in NYC real estate. This guy is everywhere! His branding is spot-on, totally synonymous with high-end living. Just check out that pic of him lounging in a fancy marble bathtub with an astonishing view—wow! 
Can you capture your brand in just one image? It’s a tough challenge, but Ryan nails it. Just make sure your images are high-definition. Facebook loves a good cover image, so avoid anything that looks grainy. Stick with a PNG file for text or logos, and keep it in a 16:9 aspect ratio—at least 400 pixels wide by 150 pixels tall.
2. Target Your Niche Audience With a Specific Property Type
Michele Bellisari is rocking her colorful real estate Facebook posts that jibe with the South Florida lifestyle in Boca Raton. Her Facebook cover photo is bursting with bright South Florida colors, the beach, the sun, and all the fun real estate vibes she’s serving up. When it comes to your Facebook cover image, it should reflect who you are and connect with your audience. But hey, if one image just doesn’t cut it, feel free to mash up a bunch of pics together, just like Michele has done. Create real estate cover photos for Facebook like this in Canva without breaking a sweat.
3. Include Your Business Tagline in Your Image
Ingrid Lawson has a fun tagline: “Your DFW Home Girl!” How cute is that? (Dallas/Forth Worth for those outside the Texas area) She’s all about helping folks find their dream homes in the Dallas metroplex, which keeps her busy. But you can tell she’s loving it. In one picture, you’ll see just how genuine and warm she is; her sense of style is on point. And I can’t help but mention her outfit—it totally matches her tagline. Who wouldn’t want to team up with someone as awesome as Ingrid?
4. Stand Out With Your Brand Colors
Sue “Pinky” Benson is all-in when it comes to her color palette. Thanks to those fab shades of pink, you can spot her epic page on Facebook and Instagram from a mile away. She even rocks pink in her hair—how cool is that? She’s 100% dedicated to her brand, no doubt about it. Hailing from sunny Naples, Florida, Pinky shares all the juicy deets about her incredible community on her socials. It’s impossible not to feel her lively personality with the iconic pink flamingos that represent her home state—totally the look she was going for.
5. Include a Strong Call to Include in Your Image
Not all Facebook covers for real estate include a call to action (CTA), but if you can pull it off, you should! There’s a CTA button just below the image, so toss a CTA right into the image for extra oomph. Mark Spain leans into it big time. His entire Facebook cover is one massive shoutout to take action, featuring a fun cutout of himself. And since he’s already rockin’ the cover image with his headshot, he adds his logo as the profile pic. I’m all about this cover image’s simplicity and clear-cut direction. It’s a straightforward message that stands out and catches your eye.
6. Let People See Your Personality With Your Headshot
Jen Hannigan loves to connect with others. You can see this on her Facebook page, where she proudly shares that she’s a “USAF Veteran.” Her cover photo features some fun snaps of her just being herself, including a couple of headshots—laid-back in a chaise lounge. With her friendly smile and approachable vibe, Jen radiates confidence and openness. She’s sending a clear message: she’s here to help you find your next property. If your smile is your logo and your personality is your business card, show them off in your Facebook cover image.
7. Show Off Your Team
Elham Ghaderian gets how crucial it is to show prospects who they’ll be working with. She put together this fab Facebook cover image featuring the whole crew. Putting their smiling faces front and center, Elham knows she’s building that trust factor and pulling in potential clients to her brokerage. Whether you’re rollin’ with a big squad or just a couple of folks, including everyone in the cover image puts a face to the fam. People connect with people, not just businesses.
8. Showcase Your Listings
If you want to up your real estate game, consider slapping some of your best listing photos as your Facebook cover image. Just get the thumbs up from your photographer and sellers first. Then, pick out some absolutely stunning pics—like what the Van Buren Real Estate Group does. It’s a great way to show off your style and catch some eyes. 
Next Steps to Level Up Your Real Estate Facebook Cover Photos
Regarding your real estate Facebook cover image, your branding matters just as much as your Facebook realtor page. Like the rest of your social media marketing, the cover image can either make you look like a pro or hurt your brand and stall your business growth. It’s vital to always showcase your best work to keep your image sharp. Check out these tips to upgrade your real estate Facebook cover photos:
Choose high-quality images:
Use professional photos highlighting properties, your team, or your branding.
Incorporate branding elements:
Add your logo, brand colors, and fonts for a cohesive look.
Showcase your niche:
Feature specific types of properties or neighborhoods you specialize in to attract your target audience.
Use text wisely:
Include a catchy tagline or contact information, but keep it minimal to avoid clutter.
Update seasonally:
Refresh your cover photo regularly to reflect seasonal themes or current listings.
Highlight client testimonials:
Include brief quotes from satisfied clients to build trust and credibility.
Add a call to action:
Encourage viewers to visit your website or contact you for more information.
Ensure mobile optimization:
Check how your cover photo appears on mobile devices, as many users access Facebook via smartphones.
Utilize proper dimensions:
Follow Facebook’s guidelines for cover photo sizes to ensure clear and crisp images.
Engage with video:
Consider using a video cover photo to catch the attention of Facebook leads and showcase virtual tours or quick market updates.
Monitor engagement:
Track likes and comments to gauge the effectiveness of your cover photo and make adjustments as needed.
Once you have those Facebook leads, check out Top Producer to manage your transactions. It integrates with the MLS and gives you a neat visual timeline for each deal, making it easy to figure out what’s next and keep track of your earnings. With Social Connect, Top Producer’s social media ad tool, you can snag 30 monthly exclusive leads. Pick your target area, and you’re all set—no need to stress about creating content or digging into analytics.
FAQs
Should you watermark real estate photos?
Yes, watermarking realtor Facebook cover photos for brand recognition and protection can be beneficial, but consider doing it subtly to avoid distracting from the image. Watermarks add a layer of protection from copyright infringement.
What apps do realtors use for pictures?
Realtors often use several apps to enhance and manage pictures for their listings. Here are some popular ones:
- Adobe Lightroom: Great for photo editing and enhancing images to make them stand out.
- Canva: Useful for creating graphics or collages to showcase properties alongside photos.
- Photoshop Express: It is a mobile version of the popular editing software, perfect for quick edits on the go.
- Pixlr: Offers a range of editing tools and filters to enhance real estate photos.
Can you use photos from a previous listing?
You can use photos from an old listing as your realtor Facebook cover photo if you have the rights to them or get permission from the photographer to avoid copyright headaches. Also, ensure those images still fit your brand and your current offer and check with the new owners to see if it’s okay.
Your Take
An excellent Facebook cover photo is key for real estate professionals to make a strong impression online. Take inspiration from the examples above to create a visually appealing image highlighting your brand and attracting potential clients. Make it a vital part of your marketing strategy to stand out.
Do you have any additional suggestions that I didn’t mention? Do you do something different that is generating business? I would love to hear about it. Share your secrets with me in the comments.
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